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MICE Discovery Questions

MICE Discovery Questions

1. Current Scheduling Process & Workflow

  • How do you currently schedule meetings and events with clients for MICE catering services? Can you provide us with a high-level overview of the process?

  • Can you elaborate on the types of events you are scheduling (conference, meeting, or incentive event)? What does each consist of, and what differentiates them?

  • What kind of assets do you schedule for MICE events? Think of physical locations, but also activities, catering, equipment, etc.

  • Who are the key stakeholders and users who will be interacting with the MICE system?

  • What are the specific roles and responsibilities of each user in the planning process?

  • Will all stakeholders involved have access to the CRM / MICE system? Think of the Sales team, Catering team.

2. Challenges & Pain Points

  • What are currently your biggest challenges in managing MICE catering services?

  • What are your current pain points regarding venue setup and breakdown coordination?

  • How do you handle last-minute changes or adjustments to event details and catering needs?

  • How much time is typically spent scheduling and rescheduling meetings for event planning?

3. Communication & Notifications

  • What kind of updates are you considering sending, and to which stakeholders at what times? Think of email updates, alerts, marketing journeys, WhatsApp/SMS messages.

  • What tools or platforms do you use for collaboration with clients during event planning?

4. Reporting & Success Measurement

  • Are you currently using any kind of reporting and dashboarding functionality, and if so, for which purposes?

  • What are the essential metrics and key performance indicators (KPIs) you want to track?

  • How do you measure success in the planning process?

  • What data sources are you currently using?

5. Integrations & System Enhancements

  • Do you require integrations between your MICE scheduling tool and other systems?

  • Would you like to provide an external booking portal for partners or corporate clients?

6. Special Use Cases & Considerations

  • How do you handle VIP or high-priority event bookings differently from standard bookings?

  • Do you want to support guest room blocks and rooming lists for MICE events? How do you currently track this?

  • What do you plan to do with feedback received through surveys, and which tool do you plan to use for this part?